Scan a product
Aim at the barcode of a cream, a serum, a shampoo or a mask. Its page opens right away.
Hinoka tells you whether a care product is made for you, and why.
You scan a face or hair care product. Hinoka reads its composition and answers based on your skin, your hair and what you want to improve.
Create your profile
Answer a few questions about your skin and hair. Hinoka uses them to read every product.
Know whether it is made for you
Every product gets a clear answer. Hinoka names the ingredients that matter for you and explains what they do.
- Made for you
- Suits you
- Of little use for you
- Not made for you
Understand the composition
Every ingredient is explained simply: what it is for and what official bodies say about it. A composition rating points out the healthiest formulas.
- Healthy composition
- Mostly healthy
- Questionable
- Unhealthy
Find the products made for you
Choose what you want to improve, for your skin or your hair. Hinoka lists the products best suited to your profile.
If a product does not suit you, Hinoka suggests others.
Ask Noki your questions
Noki is your assistant. It answers your questions about a product or an ingredient, taking your profile into account.
Read reviews from profiles close to yours
Members review the products. You read those from people whose skin or hair is like yours, and you share your own.
Keep your products in favourites
Find your favourite products and brands in one tap. Every brand has its page, with its ranges.
Independent from brands
No brand pays to be ranked higher. The answer depends only on the product’s composition and on your profile.
Our rules rely on published scientific studies and on the opinions of official bodies.
Know what’s right for your skin and hair.
Coming soon to iPhone and Android.
Hinoka covers face and hair care. Hinoka gives information about cosmetic products; it does not replace the advice of a doctor or a dermatologist.