Terms of use
Last updated: 13 November 2026
These terms govern the use of the Hinoka mobile app and of the hinoka.app website. By creating an account or using the app, you accept them.
1. Who we are
Hinoka is published by Arilem Studio (“we”). For any question: hello@hinoka.app.
2. What Hinoka does
Hinoka gives information about cosmetic products for the face and hair: their composition, what is known about their ingredients, and a reading of the product in light of the profile you filled in.
Hinoka is not a medical service. It makes no diagnosis, does not replace the advice of a doctor, a dermatologist or a pharmacist, and is not a medical device. In case of a reaction to a product, a skin condition, an ongoing treatment, pregnancy or breastfeeding, ask a health professional.
Our answers rely on the composition declared by brands, on published scientific studies, on the opinions of official bodies and on the answers you give in your profile. They are indicative. A brand may change a formula without notice: the ingredient list printed on the packaging prevails. A product that comes out as suited to your profile may still not suit you.
3. Your account
The app is used with an account, created with an email address or with an Apple or Google account. You must be at least 15 years old to create an account.
You are responsible for the use made of your account and for keeping your credentials confidential. The information in your profile is used to personalise the answers: the more accurate it is, the more accurate they are.
You can delete your account at any time from the app. The consequences are described in the privacy policy.
4. Reviews, messages and other member content
You can publish reviews of products, react to other members’ reviews and reply to them, and talk with members in private messages. You remain the owner of what you publish. You allow us to display it in the app, free of charge and for the lifetime of your account, in order to run the service.
A review describes your own experience of a product. It is forbidden to publish:
- content that is illegal, hateful, harassing, defamatory, violent or sexual;
- a review that is fake, paid for, or written on behalf of a brand without saying so; a product received for free must be declared;
- advertising, solicitation, anything for sale or misleading links;
- another person’s personal data;
- advice presented as medical.
You can report a piece of content or a member from the app, and block a member. We may remove content that breaks these rules and suspend or close its author’s account; when we remove content, we give the reason. We do not remove a review because it is negative. You can appeal a decision from the app or by writing to hello@hinoka.app.
Reviews express the opinion of their authors, not ours.
5. Noki, the assistant
Noki is an assistant based on an artificial intelligence model. Its answers are generated automatically from your question, your profile and our analyses. They may contain errors and are not medical advice. Check any important information before relying on it.
6. Subscription
Some features may be offered by subscription. The price, the duration, any trial period and the renewal conditions are shown in the app before any purchase. Purchase, payment, automatic renewal, cancellation and refunds go through Apple’s App Store or Google Play, under their own terms. You manage and cancel your subscription in the settings of your Apple or Google account.
7. Intellectual property
The app, its name, its visual identity, its texts, its analyses and its database belong to us or are used with permission. We grant you a personal, non-exclusive, non-transferable right of use. Extracting or reusing a substantial part of the app’s content, in particular by automated means, is forbidden.
Brand names, product names and product images belong to their owners. They are cited to identify the products. Hinoka is independent from brands: none pays to change an answer or a ranking.
8. Availability and changes
We keep improving the app and its catalogue. A product may be missing from the catalogue, and a page may contain an error: you can report it to hello@hinoka.app. We may change, suspend or stop all or part of the service, and we do not guarantee uninterrupted operation.
9. Liability
We take care over the accuracy of the information, without being able to guarantee that it is complete, up to date or suited to every situation. To the extent permitted by law, we are not liable for the consequences of buying or using a cosmetic product, nor for content published by members. Nothing in these terms limits the rights the law grants you as a consumer.
10. Changes to these terms
We may change these terms. The date at the top of the page shows the latest version. In case of a significant change, we will inform you in the app or by email before it takes effect.
11. Governing law
These terms are governed by French law. If you live in another country of the European Union, you keep the protection of the mandatory rules of your country of residence. In case of disagreement, write to us first: we will look for a solution together.